Customer Engagement

The National Retail Federation’s Big Show is upon us, and once again, the digital transformation of retail is front and center: Topics like the latest disruptive technologies, artificial intelligence, and innovative apps and new ecommerce developments abound. At the same time, we know that tech, on...

But while customer engagement is getting more attention now, the challenge is that for many, the conversation has changed in a number of significant ways. That means no matter how dedicated or accomplished today's managers and associates are, they need to know how to adapt and...