Omnichannel Strategy

Every new technology announcement in the world of retail is guaranteed to generate a lot of buzz. Take Amazon’s Dash Button, for example. Press a button, and you’ve instantly placed an order for those common, high-volume commodity items. Convenience for the consumer, more valuable data on...

It seems the death of retail stores in the wake of growing digital technology and e-commerce has been a little exaggerated. But what isn’t an exaggeration is the fact that digital technology is transforming the industry—and customer expectations. Retailers are recognizing this. One of the most...

One of the biggest opportunities and challenges for today's retailers is being able to create a shared vision across all departments and channels about how the customer experiences the retail brand. The potential results from a well-connected, omni-channel operation are staggeringly positive. Getting that to happen...