Omnichannel Strategy

Every new technology announcement in the world of retail is guaranteed to generate a lot of buzz. Take Amazon’s Dash Button, for example. Press a button, and you’ve instantly placed an order for those common, high-volume commodity items. Convenience for the consumer, more valuable data on...

One of the biggest opportunities and challenges for today's retailers is being able to create a shared vision across all departments and channels about how the customer experiences the retail brand. The potential results from a well-connected, omni-channel operation are staggeringly positive. Getting that to happen...