On-Site Training

Retail Sales Training

Retail Sales Training: On-Site Overview

For all the talk about omni-channel retailing and digital/mobile integration, one of the best resources retailers have for turning showroom browsers into in-store buyers is decidedly old-fashioned: good salespeople. But we know that real behavior change on the retail floor comes after salespeople apply the skills to real-world situations. That’s why our Retail Sales Training program is always customized to your specific operation. We consult with you to discover hot-button situations your teams face, and create modules that allow participants to apply core selling skills to these challenges.

Your employees need to have a deep understanding of your products, inside and out: their product knowledge directly impacts consumer confidence and the total shopping experience. Our Retail Sales Training package can be tailored to address product knowledge during the session.

Before the Training Session

We don’t arrive at your location empty-handed. Using our library of proven, effective training templates, customization specific to your unique product, team and challenges can range from a minimum of tailoring written exercises so they reflect your offerings and customers to shooting video examples in your actual stores. If your needs include product knowledge training, our customizable templates can be implemented to illustrate critical product and style information, helping associates understand how they relate to body type, fit, and fashion.

We don’t arrive at your location empty-handed. Using our library of proven, effective training templates, customization specific to your unique product, team and challenges can range from a minimum of tailoring written exercises so they reflect your offerings and customers to shooting video examples in your actual stores. If your needs include product knowledge training, our customizable templates can be implemented to illustrate critical product and style information, helping associates understand how they relate to body type, fit, and fashion.

Core Selling Skills

Core Selling Skills session typically include:

  • Asking for input to define needs
  • Selling benefits instead of features
  • Reinforcing customer decisions to validate choices
  • Listening to build rapport and clarity
  • Closing on key decisions throughout the sale
  • Making suggestions that add value to a purchase

These skills are taught outside of any specific selling situation to help associates understand their value and technique first. Then they are applied to a range of retail selling situations through a full conversation.

Examples of Full, Step-by-Step Custom Scenarios

Situations developed for other retailers include:

  • Converting the “Just-Looking” Customer
  • Selling to Multiple Customers
  • Fitting Room Selling
  • Providing Service During High Traffic Times
  • Turning Returns into Exchanges
  • Fitting Room Selling
  • Selling by Phone
  • Handling Customer Dissatisfaction

Modules, along with self-study print-based materials, can be loaded onto your LMS for ease of access, tracking, and ongoing reinforcement. In addition, we are also able to create web-based modules that are mobile-enabled and accessible from any smartphone.

Pricing Information

Cost: Custom

Additional Description or Information: Appropriate for populations of 150 or more associates.

Please get in touch with us to discuss your onsite retail sales training needs.

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We develop the interpersonal skills that get results for retail businesses. Let us put our experience to work for you. Simply fill out the form to the right or give us a call, and we'll help you determine the right strategy and next steps to meet your needs.