For all the talk about omni-channel retailing and digital/mobile integration, one of the best resources retailers have for turning browsers into buyers is decidedly old-fashioned: good salespeople. But we know that real behavior change on the retail floor comes after salespeople apply the skills to real-world situations. That’s why our Retail Sales Training program is always customized to your specific operation. We consult with you to discover hot-button situations your teams face, and create modules that allow participants to apply core selling skills to these challenges.
We also recognize that your employees need to have a deep understanding of your products, inside and out; their product knowledge directly impacts consumer confidence and the total shopping experience. Our Retail Sales Training package can be tailored to address product knowledge during the session.
Before the Training Session
Our library of proven, effective training templates is the jumping-off point. From there, customization specific to your unique product, team, and challenges can range from a minimum of tailoring written exercises so they reflect your offerings and customers to shooting video examples in your actual stores. If your needs include product knowledge training, our customizable templates can also be used to illustrate critical product and style information.
We’ll work with you to identify specific learning goals, training needs, and business challenges and then select the appropriate content from our retail sales training library as the starting point for your customized session.
Core Selling Skills
Core Selling Skills session typically include:
Asking for input to define needs
Selling benefits instead of features
Reinforcing customer decisions to validate choices
Listening to build rapport and clarity
Closing on key decisions throughout the sale
Making suggestions that add value to a purchase
These skills are taught outside of any specific selling situation to help associates understand their value and technique first. Then they are applied to a range of retail selling situations through a full conversation.
Examples of Full, Step-by-Step Custom Scenarios
Situations developed for other retailers include:
Converting the “Just-Looking” Customer
Selling to Multiple Customers
Fitting Room Selling
Providing Service During High Traffic Times
Turning Returns into Exchanges
Fitting Room Selling
Selling by Phone
Handling Customer Dissatisfaction
Modules, along with self-study print-based materials, can be loaded onto your LMS for ease of access, tracking, and ongoing reinforcement. In addition, we are also able to create microlearning modules that are mobile-enabled and accessible from any smartphone.
Additional Description or Information: Appropriate for populations of 150 or more associates.
Please get in touch with us to discuss your onsite retail sales training needs.