Not all of our retail clients choose to do more than our classroom training.  While our programs are practical, industry-focused, skills-based programs that drive results sometimes the effort stops with the session.

This retailer was different.  They typically used their national meetings as a stage for all the Home Office departments to come in and do a dog and pony about product or visual or new company initiatives, etc.  This time they gave the full three days to leadership development and chose RMM as the centerpiece.  In addition the senior team including all Regionals, VP, Ops, and SVP, Stores all attended and participated fully.  What message to you think that sent to the DMs?  The senior leaders also stayed for a separate session on reinforcement and follow up focused on their role in ensuring that the training was used in the field.

Not done yet.  The company decided to use our RMM+ web-based 90-day reinforcement tool which gives DMs a daily refresher question about RMM to keep it top of mind for 3 months after the training.  And then, they asked that we use our Store Visit Effectiveness survey of all of their 500 Store Managers in six months to see if the stores were actually seeing any new behaviors that drive results from the DM’s visits.

You can do training or you can transform your company.  Which are you doing?  Tweet us @mohrretail or share a comment here.


About Michael Patrick

Michael held positions in retail management, merchandising, and human resources before joining MOHR Retail’s predecessor in 1986. In 1990 he purchased the retail division of that firm to form today’s MOHR Retail. Michael holds true to his retail roots by delivering learning that changes behavior—providing both immediate and lasting business impact. In addition to facilitating MOHR Retail training programs, he offers executive-level coaching in one-on-one sessions dealing with critical strategic issues such as succession strategies and executive team development. The author of “The New Negotiation Mindset: Guarantee A Bigger Slice,” Michael is a longstanding member of NRF as well as ISA: The Association of Learning Providers. He has a B.A. from San Diego State University, completed Master’s level work at Arizona State University, and lives with his family in New Jersey.