Not all of our retail clients choose to do more than our classroom training. While our programs are practical, industry-focused, skills-based programs that drive results sometimes the effort stops with the session.
This retailer was different. They typically used their national meetings as a stage for all the Home Office departments to come in and do a dog and pony about product or visual or new company initiatives, etc. This time they gave the full three days to leadership development and chose RMM as the centerpiece. In addition the senior team including all Regionals, VP, Ops, and SVP, Stores all attended and participated fully. What message to you think that sent to the DMs? The senior leaders also stayed for a separate session on reinforcement and follow up focused on their role in ensuring that the training was used in the field.
Not done yet. The company decided to use our RMM+ web-based 90-day reinforcement tool which gives DMs a daily refresher question about RMM to keep it top of mind for 3 months after the training. And then, they asked that we use our Store Visit Effectiveness survey of all of their 500 Store Managers in six months to see if the stores were actually seeing any new behaviors that drive results from the DM’s visits.
You can do training or you can transform your company. Which are you doing? Tweet us @mohrretail or share a comment here.