In a word, ‘associates.’  Or in two words, ‘skilled associates.’ Research shows that when customers come into a store to purchase something they are more than 2 times likely to buy a second or third item.  Typically that happens when there’s a knowledgeable associate who can read the cues and add value by explaining the benefits of making the decision to add to their purchase now.

In this shopping environment customers come into stores even more prepared.  They have checked their options on the web, compared competitors, and made their decision to get out of their house and go to your store.  While good lighting, clear signage, and arrresting visuals help, it’s the associates who are able to make the difference.

With over 30 years of designing and teaching retail sales training we have a few ideas.  How do you continue to strengthen your associates’ abilities to serve the customer and drive sales? Tweet us @mohrretail.

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About MOHR Retail

For more than 30 years, MOHR Retail has developed the critical people-to-people skills needed to create results in the retail industry—and we’re just getting started. Through innovative classroom and online learning methods, as well as our ongoing national retail research projects, we continue to stay on top of the trends so we can fuel the success of specialty stores, chain stores, outlets, catalogue retailers, department stores, and more. Nowhere does learning meet experience as it does in a MOHR Retail training program.