Last week we facilitated RMM for a regional retailer at their company-wide meeting with DMs. As part of RMM, after the training DMs are able to continue strengthening their use of what they learned via our web-based 90-day reinforcement platform. Here’s what one DM wrote to us about her experience with RMM:
“I used the new tools that we learned today (RMM) for a store visit. I had a very clear agenda for my visit and had outstanding results. When I left the store, the SM told me that this was \”the best visit\” we had ever had! I was extremely encouraged!”
My question is, ‘What’s the message that DM sent to her Store Manager with a visit like that?’. ‘What do you think the Store Manager shared with her team after the visit? During our extensive national research on leading from a distance, we found out something critical about maximizing store visits. It’s not just what you do during the visit but also what you do before you show up and what you do after you finished. This is why DMs who participate in RMM are able to create more and better results even when they aren’t in the store very often.
What advice would you give your District Managers about maximizing store visits? Post a comment here or tweet us @mohrretail.