A few years ago we asked several clients to speak at one of our national MOHR internal meetings. When asked “Why did you to choose to work with MOHR?” a client, one of the largest retailers on the planet, said it was because ‘you add value to what we do’. Another client we have worked with for over 20 years always began our meetings with a question: ‘What’s new?’. He was asking because he knew retail was always changing and that with our depth and focus on the retail industry we had our finger on the pulse and pace of change. That single question also spurred our thinking. We knew it was coming and it made us think about what the industry themes were and how we were planning to address them. Whatever outside resource you work with is a source not just for the solution but for the latest thinking, trends, and potential innovations that you require. Don’t be afraid to pick up the phone or email vendors you trust to pick their brain. Demand more from them. It’s not only good for you but for them as well. It’s a win-win. What’s your reaction to this post? How do you leverage your outside vendors? Share a note here or tweet us @mohrretail.