retail training ROI

Every year retailers spend billions training store associates. On average, a store associate spends 53.8 hours every year training. So why do 71% of shoppers feel that retail associates aren’t knowledgeable or helpful? Something doesn’t add up.

MOHR Retail has been working with our partners at Axonify to solve this problem, and we’re excited to spread the word at Retail’s BIG Show about innovative new training methodologies that are making a huge difference for major retailers around the country.

Gamification has been picking up steam in the broader HR and learning & development world, but it’s especially suited to the retail environment, where it’s tough to take people off the floor for ongoing training and where it’s easy to get caught back up in the whirlwind of the day-to-day—and to fall back into old behaviors. Increasingly, gamified microlearning reinforcement “bursts,” integrated with a management platform, are becoming a key pillar in smart retail training strategies that provide a consistent return on the training investment.

Be sure to join us at NRF 2017 to learn how a gamified microlearning approach is delivering impressive results for our clients. Anita Johnson, Director of People Development for Altar’d State, will be sharing her own story of how these efforts have reduced their training costs while improving the in-store experience.


About Michael Patrick

Michael held positions in retail management, merchandising, and human resources before joining MOHR Retail’s predecessor in 1986. In 1990 he purchased the retail division of that firm to form today’s MOHR Retail. Michael holds true to his retail roots by delivering learning that changes behavior—providing both immediate and lasting business impact. In addition to facilitating MOHR Retail training programs, he offers executive-level coaching in one-on-one sessions dealing with critical strategic issues such as succession strategies and executive team development. The author of “The New Negotiation Mindset: Guarantee A Bigger Slice,” Michael is a longstanding member of NRF as well as ISA: The Association of Learning Providers. He has a B.A. from San Diego State University, completed Master’s level work at Arizona State University, and lives with his family in New Jersey.