retail training ROI

Every year retailers spend billions training store associates. On average, a store associate spends 53.8 hours every year training. So why do 71% of shoppers feel that retail associates aren’t knowledgeable or helpful? Something doesn’t add up.

MOHR Retail has been working with our partners at Axonify to solve this problem, and we’re excited to spread the word at Retail’s BIG Show about innovative new training methodologies that are making a huge difference for major retailers around the country.

Gamification has been picking up steam in the broader HR and learning & development world, but it’s especially suited to the retail environment, where it’s tough to take people off the floor for ongoing training and where it’s easy to get caught back up in the whirlwind of the day-to-day—and to fall back into old behaviors. Increasingly, gamified microlearning reinforcement “bursts,” integrated with a management platform, are becoming a key pillar in smart retail training strategies that provide a consistent return on the training investment.

Be sure to join us at NRF 2017 to learn how a gamified microlearning approach is delivering impressive results for our clients. Anita Johnson, Director of People Development for Altar’d State, will be sharing her own story of how these efforts have reduced their training costs while improving the in-store experience.

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About MOHR Retail

For more than 30 years, MOHR Retail has developed the critical people-to-people skills needed to create results in the retail industry—and we’re just getting started. Through innovative classroom and online learning methods, as well as our ongoing national retail research projects, we continue to stay on top of the trends so we can fuel the success of specialty stores, chain stores, outlets, catalogue retailers, department stores, and more. Nowhere does learning meet experience as it does in a MOHR Retail training program.