There’s no lack of commentary about what Millennials, those prized consumers, want from retailers and what they value in the shopping experience. We thought it would be helpful to have an actual Millennial weigh in on the discussion. A Millennial’s Perspective Hello, this is Lindsay, a summer intern for MOHR Retail. Currently, I am a…

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It seems the death of retail stores in the wake of growing digital technology and e-commerce has been a little exaggerated. But what isn’t an exaggeration is the fact that digital technology is transforming the industry—and customer expectations. Retailers are recognizing this. One of the most common phrases I hear now is “trusted advisor.” How…

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