The next frontier for online retailers isn’t online at all. As web-based brands recognize that they can’t continue to grow their businesses if they limit their reach to one single channel, they’re increasingly investing in brick-and-mortar storefronts as a means to expand brand exposure and increase customer acquisition. Following the lead of brands such as…

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When you send a district manager or buyer through a retail training workshop, it’s an investment of time, money, and effort — and that’s not even taking into account the fact that they’ll be away from their daily responsibilities. It’s also a down payment on the results and impact you expect to see when they return.…

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Watching the Olympics on TV is a completely different experience from watching it in person. For one, when you’re watching on TV, you’re entirely focused on one specific event, and one particular heat or match. But in an Olympic track and field stadium, as an example, a number of track events might be taking place…

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