Retail Sales Training
Training Retail Associates to Capitalize on Critical Sales Seasons
Summer is officially here, and with it, summer retail sales and deals. But of course, store managers are already looking ahead to the next big seasons of retail: back-to-school and holiday. During these critical seasons for the business, your sales associates and store managers have to be prepared to step up their game, skillfully handle…
Read MoreIn Retail, Technology May Be Cool, But So is Competence
Every new technology announcement in the world of retail is guaranteed to generate a lot of buzz. Take Amazon’s Dash Button, for example. Press a button, and you’ve instantly placed an order for those common, high-volume commodity items. Convenience for the consumer, more valuable data on customer buying habits for Amazon, more talk of robots taking…
Read MoreHow Coaching in Real Time Raises Your Store’s Game
Today’s shoppers are more demanding and more educated about what they’re looking for than ever before. To keep up, retailers are constantly on the lookout for innovative ways to take the customer experience to a new level. But it takes more than data and technology to meet the demands of today’s customers. When shoppers are…
Read MorePreparing Retail Staff for the 2015 Holiday Shopping Season
Flat wages and shaky consumer confidence will likely dampen the holiday sales surge for most retailers this year. With Deloitte forecasting a 4% increase in sales this holiday season, versus 5.2% last year, the domino effect is bound to hit seasonal staffing as well. According to Deloitte and a number of other research firms, several…
Read MoreTurning Showroomers Into In-Store Buyers
Salespeople hear all kinds of challenges and objections on the store floor, and of course, pricing is one of the biggest. Today more than ever, the culprit is information: consumers typically have more information at their fingertips than the salespeople do. It’s very common for customers to do price comparisons on their smartphones while shopping…
Read MoreIf you can’t motivate…automate!
Retail is a labor intensive business. No matter how much technology retailers employ, their employees have a far greater impact on the bottom line. Measuring manager and associate behavior, though, is much harder to do than reporting the end results of a day’s sales, profitability, or ADS, or UPTs. Getting managers to do observations and…
Read MoreWhere do interpersonal skills fit in a digital world?
Retailers are quickly embracing big data. They are moving toward connecting and analyzing customer data at an enterprise-wide level. They’re also learning that customers don’t typically differentiate between “clicks” and “bricks” retailer options. In fact, instead of separating them, the best retailers are leveraging the two channels. Recent shopping data between online purchases and in-store…
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