Retail Sales Training

Salespeople hear all kinds of challenges and objections on the store floor, and of course, pricing is one of the biggest. Today more than ever, the culprit is information: consumers typically have more information at their fingertips than the salespeople do. It’s very common for customers to do price comparisons on their smartphones while shopping…

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Retail is a labor intensive business. No matter how much technology retailers employ, their employees have a far greater impact on the bottom line. Measuring manager and associate behavior, though, is much harder to do than reporting the end results of a day’s sales, profitability, or ADS, or UPTs. Getting managers to do observations and…

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Retailers are quickly embracing big data. They are moving toward connecting and analyzing customer data at an enterprise-wide level. They’re also learning that customers don’t typically differentiate between “clicks” and “bricks” retailer options. In fact, instead of separating them, the best retailers are leveraging the two channels. Recent shopping data between online purchases and in-store…

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