Retail Sales
Loyal Employees, Loyal Customers: Elevate the Shopping Experience by Investing in Retail Talent
Blame it on the Great Resignation, the pandemic, and other factors: It has become undisputedly more challenging to recruit and retain talent in the retail industry. Unfortunately, the frontline, sales, and service associates, who are the face of your brand to your customers, are the populations most affected. And that means the customer experience you’re…
Read MoreTo Succeed in an Unpredictable Holiday Season, Refocus on the Human Factors
It’s hard to believe that October is here already. For retailers, back-to-school has quickly transitioned into the fall and winter holiday seasons. During this all-important time of the year, you want to maximize each and every customer interaction. Even before the pandemic pushed practices like BOPIS (buy online/pick up in store) into the spotlight, retailers were…
Read MoreMOHR Retail to Donate Virtual Instructor-Led Training and Microlearning to Retailers This Summer
The COVID-19 pandemic has devastated retail businesses and, as a result, their training budgets. But as stores reopen, the leadership and other interpersonal skills that once were essential are now critical. Resetting expectations, overseeing compliance on health and safety, and coaching in real-time to adjust service levels are just a few of the situations that…
Read More4 Trending Retail Management Themes for the Coming Year
Another year is drawing to a close, and as is usual in retail, whew, what a year! Change is always part of the retail story, but with change can come some exciting new opportunities—if you’re prepared to seize them. The evolution of brick and mortar continues, as both traditional retailers and formerly online-only retailers experiment…
Read MoreCreating Customer Experiences in a Frictionless Retail World
More than 100 million products were purchased on Amazon Prime Day in 2019. So is it official? Is brick & mortar dead? Not hardly. During the 2018 holiday season, for example, shoppers spent twice as much in physical stores as they did on Amazon, and 93% of them went to a physical store. Looking ahead…
Read MoreWhat Online Retailers Need to Know for a Successful Brick-and-Mortar Launch
The next frontier for online retailers isn’t online at all. As web-based brands recognize that they can’t continue to grow their businesses if they limit their reach to one single channel, they’re increasingly investing in brick-and-mortar storefronts as a means to expand brand exposure and increase customer acquisition. Following the lead of brands such as…
Read MoreTraining Retail Associates to Capitalize on Critical Sales Seasons
Summer is officially here, and with it, summer retail sales and deals. But of course, store managers are already looking ahead to the next big seasons of retail: back-to-school and holiday. During these critical seasons for the business, your sales associates and store managers have to be prepared to step up their game, skillfully handle…
Read More4 Ways Store Managers Create Legendary Customer Experiences
The National Retail Federation’s Big Show is upon us, and once again, the digital transformation of retail is front and center: Topics like the latest disruptive technologies, artificial intelligence, and innovative apps and new ecommerce developments abound. At the same time, we know that tech, on its own, isn’t the cure-all for retail’s latest disruptive…
Read MoreHow Coaching in Real Time Raises Your Store’s Game
Today’s shoppers are more demanding and more educated about what they’re looking for than ever before. To keep up, retailers are constantly on the lookout for innovative ways to take the customer experience to a new level. But it takes more than data and technology to meet the demands of today’s customers. When shoppers are…
Read More4 Ways Retailers Can Keep Millennial Shoppers Coming Back
There’s no lack of commentary about what Millennials, those prized consumers, want from retailers and what they value in the shopping experience. We thought it would be helpful to have an actual Millennial weigh in on the discussion. A Millennial’s Perspective Hello, this is Lindsay, a summer intern for MOHR Retail. Currently, I am a…
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